Ikea celebra vita in casa, al via da domani Festival globale – Lombardia

By Lombardia Salute On Set 15, 2021

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Per 24 ore le performance di artisti, dj, chef e creativi

(ANSA) – MILANO, 15 SET – Prende il via domani il Festival
Globale di Ikea, la celebrazione mondiale della vita in casa:
designer, artisti, deejay, chef e creativi di talento da tutto
il mondo apriranno le porte delle loro case, dei loro studi e
delle città trasformando soggiorni, cucine, camere da letto e
giardini in luoghi in grado di ospitare performance ed
esperienze inedite.

Il tutto si svolgerà in più di 100 case in più di 50 Paesi,
un’esperienza fruibile da tutti direttamente da casa, con un
semplice click. Il festival riguarderà anche i negozi di Ikea:
il personale interagirà con i clienti in approfondimenti e
consigli d’arredo.

Quattro celebri illustratori saranno presenti negli Store di
Milano (Corsico, Carugate e San Giuliano) e Roma (Anagnina)
realizzando quattro opere ispirate alla loro visione della casa
dal titolo: “Home as a feeling”. Il ventaglio di esperienze del
Festival comprende talk, la presentazione delle ultime novità
del range Ikea, concerti musicali e dj set direttamente dalle
abitazioni degli artisti coinvolti. (ANSA).

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