Ikea apre porte di casa del mondo, al via Festival globale – Lombardia

By Lombardia Salute On Set 17, 2021

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100 abitazioni, 50 Paesi per celebrazione mondiale vita in casa

(ANSA) – MILANO, 16 SET – Designer, artisti, deejay, chef e
creativi di talento hanno aperto le porte delle loro case e dei
loro studi per performance, talk e altre esperienze inedite in
occasione del Festival Globale di Ikea, al via da oggi. Più di
100 abitazioni da oltre 50 Paesi sono state coinvolte per la
celebrazione mondiale della vita in casa, diventata ancora più
importante dopo il periodo appena trascorso. Il festival
riguarda anche i negozi di Ikea, con il personale disponibile ad
offrire ai clienti approfondimenti e consigli d’arredo. Inoltre,
quattro celebri illustratori sono oggi presenti negli Store di
Milano (Corsico, Carugate e San Giuliano) e Roma (Anagnina) per
realizzare opere ispirate alla loro visione della casa dal
titolo: “Home as a feeling”.

Sul sito è possibile assistere anche a concerti musicali e dj
set direttamente dalle abitazioni degli artisti coinvolti, tra
cui il duo Coma Cose e il cantautore Cimini. Con un semplice
click è possibile assistere a show cooking e raccogliere
consigli utili per evitare gli sprechi nella preparazione delle
pietanze e grazie al Museo digitale di Ikea, i fan del brand
potranno viaggiare a ritroso nel tempo esplorando la storia del
marchio. Inoltre, sarà sulla pagina web dedicata viene data la
possibilità di seguire virtualmente la famiglia Pozzolis Family
in negozio per una sessione di shopping. Secondo Laura Schiatti,
Country Marketing Manager di Ikea Italia: “Ikea vuole offrire un
nuovo tipo di esperienza, celebrando la vita in casa e
coinvolgendo il pubblico intorno a questo tema. Attraverso
questo Festival si potranno visitare virtualmente case di tutto
il mondo, trovare nuove idee e spunti d’ispirazione e vivere
esperienze straordinarie”.

Il festival è stata l’occasione per il lancio di un nuovo
range di prodotti ispirati al gioco di Ikea, che ha intrapreso
una collaborazione con “Republic of Gamers”, il brand di Asus
che offre le soluzioni più evolute, espressamente indirizzate al
gaming e sviluppate per soddisfare le esigenze dei
videogiocatori. Per accedere all’Ikea Festival e consultare il
programma completo, è possibile visitare la pagina web
ikea.it/festival. (ANSA).

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