Brembo diventa partner di Gran Turismo 7 per Playstation – Lombardia

By Lombardia Salute On Ott 7, 2021

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Sistemi frenanti entrano in negozio virtuale del videogioco

(ANSA) – MILANO, 07 OTT – Polyphony Digital Inc., software
house che sviluppa la serie Gran Turismo per Playstation dal
1997, ha scelto Brembo, leader nella progettazione e produzione
di impianti frenanti, come partner tecnico ufficiale di Gran
Turismo 7, disponibile per console PS4 e PS5, a partire dal 4
marzo 2022.

Brembo metterà a disposizione dei giocatori i suoi prodotti
Upgrade, nel Tuning Shop di Gran Turismo 7, il negozio virtuale
dove potenziare le prestazioni della vettura. In questo ambiente
il videogiocatore potrà iniziare sostituendo i dischi freno di
primo impianto con quelli della gamma Sport e, progredendo nel
videogioco, far evolvere la propria auto con diversi sistemi
frenanti Brembo, arrivando fino ai prodotti più performanti e
distintivi per vetture stradali, tra cui i dischi freno in
Carbonio Ceramico e le pinze GT|BM, disponibili in 8 colori
diversi.

Il profilo e i valori di Brembo saranno visibili nel Brand
Central di Gran Turismo 7. I 60 anni di storia dell’azienda
verranno presentati nel Museo del Brand Central. Inoltre, Brembo
sarà visibile con il suo marchio sui circuiti presenti nel
videogioco.

“Per Brembo questa partnership rappresenta una straordinaria
opportunità di dialogare con le nuove generazioni, con
l’ambizione di esaltare ancora di più l’esperienza di gioco,
così come nella realtà avviene per l’esperienza di guida”,
sostiene Daniele Schillaci, Amministratore Delegato di Brembo.

“Anche prima del debutto di Gran Turismo, nel 1997, Brembo
era per me un marchio di riferimento.” Ha dichiarato Kazunori
Yamauchi, Presidente di Polyphony Digital Inc. e Produttore
della serie Gran Turismo. (ANSA).

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