Stone Island e New Balance, partnership a lungo termine – Lombardia

By Lombardia Salute On Ott 7, 2021

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Primo capitolo è reinterpretazione scarpa da corsa

(ANSA) – MILANO, 07 OTT – Una collaborazione nel footwear che
prevede il lancio di prodotti in momenti diversi nei prossimi
anni è stata annunciata oggi da New Balance e Stone Island.

“La nostra collaborazione con Stone Island non è solo
radicata nell’innovazione delle performance, ma anche nel
potenziamento dei nostri valori condivisi di maestria
artigianale ed eccellenza nella qualità del prodotto” afferma
Chris Davis, Chief Marketing Officer di New Balance.

“Sono pochi i brand che possono essere definiti iconici –
afferma Carlo Rivetti, Presidente e Direttore Creativo di Stone
Island – Lo sono per la coerenza mantenuta nel corso della loro
storia, per la forte visione e per la passione infinita che
mettono nella realizzazione del prodotto, il tutto sempre al
servizio del cliente finale, senza mai cadere
nell’autocompiacimento. Stone Island e New Balance hanno
dimostrato di essere di questa specie. Condividere concetti e
idee tramite la collaborazione aperta tra i nostri team di
ricerca e sviluppo, con l’obiettivo di creare un eccellente
prodotto, è entusiasmante ed è il messaggio migliore che
possiamo trasmettere, insieme, al nostro pubblico”.

Il primo capitolo di questa partnership a lungo termine vede
la reinterpretazione della scarpa da corsa RC ELITE. (ANSA).

Ottieni il codice embed
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