Milano Beauty Week apre con premio a Giorgio Armani – Lombardia

By On Mag 3, 2022

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Assegnato da Cosmetica Italia e Accademia del Profumo

(ANSA) – MILANO, 03 MAG – La prima edizione di Milano Beauty
Week, la settimana dedicata alla cultura della bellezza e del
benessere, si apre con il premio a Giorgio Armani da parte di
Cosmetica Italia e Accademia del Profumo. Un riconoscimento
speciale legato al mondo delle fragranze, per un’icona di stile
ed eccellenza del Made in Italy nel mondo, assegnato proprio per
il maggior numero di premi vinti dallo stilista e dal suo
marchio nella storia di Accademia del profumo.

“Come un abito di haute couture, il cosmetico è sempre più
studiato, realizzato e cucito su misura per il consumatore, così
da esaltarne l’eccellenza nelle performance e nella sicurezza.

Cosmetica Italia si impegna da tempo nel diffondere la
consapevolezza del ruolo indispensabile dei cosmetici per
accrescere il benessere nella vita di ciascuno – spiega il
presidente Renato Ancorotti – Il profumo riveste un ruolo
centrale in tal senso. E il canale della profumeria ha già
raggiunto i livelli di consumo pre-Covid, soprattutto grazie al
traino delle fragranze storiche, per un valore superiore a 1.880
milioni di euro”. “Giorgio Armani – aggiunge Ambra Martone,
presidente di Accademia del Profumo – è simbolo di bellezza,
icona della città di Milano e vincitore del maggior numero di
premi Accademia del Profumo nei suoi 33 anni di storia”, sin
dall’esordio di Acqua di Giò nel 1997 all’iconico Sì nel 2014 e
poi My Way, cui è andato il primo riconoscimento all’innovazione
responsabile del profumo nel 2021. Giorgio Armani, si legge
nella nota del premio consegnato alla Milano Beauty Week, da
sempre attento all’ambiente e concretamente sensibile alle
criticità geo-politiche e socioeconomiche in corso, punta a
creare modelli di impresa sostenibili, democratici e inclusivi,
nella bellezza come nella moda. Un approccio nobile e vincente,
capace di generare valore e creare lavoro. (ANSA).

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