Vino: Wine Media Conference prima volta Europa sceglie Lombardia – Lombardia

By On Set 23, 2022

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Da martedì a 3/10 con Ascovilo a Desenzano del Garda (Brescia)

(ANSA) – MILANO, 23 SET – La Wine Media Conference per la
prima volta in Europa e con Ascovilo, associazione dei 13
consorzi vitivinicoli lombardi, ha scelto la Lombardia: dal 27
settembre al 3 ottobre Desenzano del Garda (Brescia) sarà
capitale mondiale della comunicazione sul vino. L’associazione,
fondata nel 2008, è un evento mondiale dedicato al settore del
vino che riunisce ogni anno wine blogger, giornalisti di
settore, wine media tradizionali, influencer dei social media e
operatori di settore in particolare statunitensi.

L’iniziativa si propone di valorizzare e far scoprire la
Lombardia come “terra di vini straordinari e meta turistica di
alto livello presso un target nazionale e internazionale”. “E’
un onore ospitare per la prima volta in Europa, proprio in
Lombardia e in particolare sul lago di Garda, un evento mondiale
come la Wine Media Conference – ha commentato l’assessore
regionale all’Agricoltura, Fabio Rolfi -. Questa manifestazione,
ospitata per la prima volta in Europa, è il fiore all’occhiello
dell’azione di Regione Lombardia in questi anni finalizzata alla
promozione e valorizzazione dei nostri vini, considerando il
vino non un semplice prodotto, ma il veicolo di racconto di un
territorio”.

“Un grande risultato per Ascovilo che premia il desiderio di
fare insieme una azione di promozione dei vini di Lombardia – ha
aggiunto il presidente di Ascovilo, Giovanna Prandini -. Come
sistema dei consorzi vitivinicoli lombardi avremo l’opportunità
di rivolgerci al mercato americano e a quello mondiale, potendo
confrontarci con oltre 50 giornalisti di primissimo livello
negli Stati Uniti. Il programma è stato pensato e per rendere
memorabile l’appuntamento italiano ed europeo. L’iniziativa si
propone di valorizzare e far scoprire la Regione Lombardia come
territorio plurale di produzione di vini Docg, Doc e Igt,
offrendo un significativo contributo di rilievo economico e
turistico per lo sviluppo del territorio”. (ANSA).

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