Turismo: Milano terza in Europa per numero di grandi eventi – Lombardia

By On Ott 25, 2022

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La città attrattiva per eventi di tecnologia e scienze mediche

(ANSA) – MILANO, 25 OTT – Milano è sempre più internazionale
e attrattiva anche per quanto riguarda i grandi eventi
fieristici, associativi e sportivi. La città ha infatti
guadagnato una posizione importante rispetto al 2019 portandosi
al terzo posto tra le destinazioni che anche nel 2021 sono
rimaste al vertice della classifica europea per numero di eventi
con almeno 1000 partecipanti.

Lo rileva uno studio promosso da Fondazione Fiera Milano e
realizzato dalla Graduate School Aseri, Alta scuola di Economia
e Relazioni Internazionali dell’Università Cattolica di Milano,
presentato nel corso del ‘Milano Ambassador Programme’, l’evento
annuale dello YesMilano Convention Bureau che ha l’obiettivo di
creare un momento di confronto sul posizionamento della città
come destinazione ideale per organizzare i grandi eventi. Il
progetto è realizzato da Promos Italia per la Camera di
Commercio Milano, Monza e Brianza, Lodi in collaborazione con
YesMilano Convention Bureau e Comune di Milano.

“Milano malgrado i due anni di Covid non ha esaurito la
spinta propulsiva generata da Expo 2015 – ha commentato Enrica
Baccini, responsabile Centro Studi Fondazione Fiera Milano -,
tanto che ha un appeal ancora maggiore rispetto al 2019. È una
delle città più attrattive d’Europa che mette in campo una
grande e moderna capacità di accoglienza”. Inoltre a Milano la
Fiera e il suo Centro Congressi ospitano manifestazioni
fieristiche, congressi e convegni che generano un indotto di
circa 8 miliardi sul territorio lombardo.

Attualmente Milano occupa la seconda posizione per le
manifestazioni attinenti agli ambiti Technology, Economics e
Commerce, la quarta per gli eventi riferiti al Management e la
quinta per quelli dedicati a Medical Sciences e Industry. Lo
studio inoltre ha registrato un posizionamento rilevante di
Milano anche come meta di eventi nell’ambito delle Scienze
umane. Il capoluogo lombardo ha infatti ospitato il 22% del
totale di questi eventi rilevati nelle undici città prese in
esame dallo studio, con particolare riferimento all’ambito Arts
(40% del totale). (ANSA).

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